{"id":1565,"date":"2017-02-21T16:09:18","date_gmt":"2017-02-21T15:09:18","guid":{"rendered":"http:\/\/www.martameda.it\/?page_id=1565"},"modified":"2018-06-13T19:11:54","modified_gmt":"2018-06-13T17:11:54","slug":"profile","status":"publish","type":"page","link":"https:\/\/www.martameda.it\/index.php\/profile\/","title":{"rendered":"Profile"},"content":{"rendered":"

I RACCONTI CON LE MMAGINI DI UN ARCHITETTO CHIAMATO STYLIST<\/p>\n

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STORIES THROUGH IMAGES BY AN ARCHITECT CALLED STYLIST<\/span><\/p>\n<\/div>\n<\/div>\n

Profilo<\/strong><\/p>\n

Ho studiato al liceo artistico e mi sono laureata in Architettura al Politecnico di Milano.
\nQualche anno trascorso in uno studio di interior e poi la libera professione, dedicata a “progettare racconti con le immagini” <\/strong>per media e brand.<\/p>\n

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I first attended art studies during high school and then graduated in architecture at Milan Politecnico. After some years of collaboration with an interior design pratice, I started freelancing and devoted myself to \u201cdesigning stories through images<\/strong>\u201d for media and brands.<\/p>\n<\/div>\n

Styling<\/strong><\/p>\n

Da un brief<\/strong> condiviso con il cliente nasce il concept<\/strong>, la definizione di un mood<\/strong> e di uno stile <\/strong>di riferimento , un progetto illustrato dai miei disegni<\/strong> , per definire il luogo<\/strong> e il set<\/strong> fotografico, a cui segue la ricerca<\/strong> e la selezione <\/strong> di arredi e complementi , da collocare sulla scena.<\/p>\n

In prima persona gestisco<\/strong> i fornitori e la logistica, seguo la vita giornaliera della costruzione del set e verifico la coerenza <\/strong>dei risultati.<\/p>\n

L\u2019efficacia<\/strong> di un racconto \u00e8 garantita dalla qualit\u00e0 della \u201cmis en sc\u00e8ne\u201d,<\/strong> dalla definizione delle immagini<\/strong> e dei dettagli<\/strong>, dalla conoscenza dei media<\/strong> e dei linguaggi , <\/strong>dei target e dal rispetto di tempi<\/strong> e budget<\/strong> : questo \u00e8 quello che ho imparato in questi anni.<\/p>\n

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From a brief<\/strong>, shared with the customer, I come up with a concept<\/strong> and the definition of a mood<\/strong> and a style<\/strong> of reference: a project described by my drawings<\/strong> for the definition of a photo-shooting location<\/strong> or set<\/strong>, with the following research<\/strong> and selection<\/strong> of furniture and accessories, to be positioned on set.<\/span>I personally deal<\/strong> with suppliers and logistics, following the daily life of set construction and verifying the coherence<\/strong> of results.<\/span><\/p>\n

The effectiveness <\/b>of a narration is granted by the quality of the \u201cmis en sc\u00e8ne<\/strong>\u201d<\/i>, by the definition of images<\/strong> and details<\/strong>, by knowledge of media<\/strong>, targets and languages<\/strong>, and by respecting of times <\/b>and budget <\/b>: this is what I learnt <\/span>during my professional activity throughout the years.<\/span><\/p>\n<\/div>\n<\/div><\/div><\/div>

\"marta10\"<\/span><\/figure><\/div><\/div><\/div><\/div>
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Disegno mano libera <\/strong><\/p>\n

Le mie proposte di interni, di scenografie, di set fotografici e di layout.
\nPresentando i miei disegni, schizzi e spazi disegnati in scala, ne discuto col cliente e i suoi collaboratori per arrivare al progetto condiviso.<\/p>\n

II disegno mi permette di esprimermi con un linguaggio universale, ben comprensibile, di rappresentare dettagli importanti e di elaborare in tempo reale modifiche e nuove proposte che emergono nel confronto con le altre competenze in gioco.<\/p>\n

Tavole di moodboard, riferimenti iconici ed eventuali 3D a richiesta, completano gli strumenti con cui sono solita esporre le mie proposte<\/p>\n

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Free hand drawings<\/strong><\/span><\/p>\n

My proposals for interiors, scenographies, photo-sets and layouts.
\nPresenting my sketches, layouts and scale drawings, I discuss them with the customers and their collaborators for the definition of a shared project.<\/span><\/p>\n

Drawing allows me to express myself with an universal language, that\u2019s easy to comprehend, and to represent important details, with a real time elaboration of changes and new options, coming from confronting other professionals.<\/span><\/p>\n

Moodboards, iconic references and 3D renders upon request, complete the range of tools with which I am usually presenting my proposals.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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